Did you know that almost 90% of shoppers use their mobile phones inside stores to look up products and pricing? Yet another consumer trend that is fast transforming how retailers engage with customers in-store.
In this blog, we highlight the reasons mobile computer devices might be the key to the success of in-store retail.
Better Clienteling
Fostering profitable relationships with high-value customers in-store using purchase behaviour and preferences data is, in a nutshell, clienteling.
The best example of clienteling in action is in-store associates identifying the customer before checkout. How it is applied is reliant on the team having access to real-time data via a mobile device. Retail chain Nordstrom is noted for its superb clienteling strategy tackling the most common retailing issue – the checkout queue.
Improves Assisted Selling
Customers already know a lot about a product even before they step into a store. It is impressive therefore when the associates can share something they don't already know.
The retail associate can use a mobile device to fully embody the brand. Accessing relevant data to tailor the experience based on the customer's purchase history and other details. They can also help locate merchandise and configure orders.
Brands like Nike, for example, are taking this concept even further. Nike uses the data generated via mobile apps to create products for specific communities. A 360-degree marketing and brand strategy that works to deliver exceptional in-store customer experiences.
Helps Workflow
Mobile devices help keep retail associates on the sales floor. Suppose a retail team member is working on one task. In that case, supervisors can use mobile devices to quickly communicate that the team member needs to shift to another job. A practical solution when there are changing store conditions.
A sales associate does not have to waste time going to the supervisor about a change in tasks. Maximising the associates time at the point of sale helps to keep the operation flowing.
Allows For Curbside Service
Curbside services and drive-up pickups continue to grow in popularity. As this evolves, customers naturally expect the rest of the in-store experience to keep up.
Arming retail associates with handheld devices plus the appropriate wearable accessories allows for greater flexibility between in-store and curbside pickup. In addition, it lets them facilitate curbside returns and exchanges as well as inventory checks.
Increases Mobile Point Of Sales
Today few customers are willing to stand for long periods of time in a checkout queue. Taking the checkout to the customer is easy to execute if retail associates are equipped with mobile devices. Mobile POS transforms assisted selling activities into successful sales.
The Future Of In-Store Retail Is Mobile
Brick and mortar retailers should include mobile devices for all associates due to the reasons listed above. The key to delivering the best in-store retail experiences relies on access to customer data. The best way to bring this to life - is to arm every retail sales associate with a mobile computer device.
51T Enterprise Solutions designs and manufactures mobile charging solutions for the retail environment. For example, solutions like the Smart Charging Cabinet can safely store and charge hundreds of mobile devices. Retail managers can also easily track usage of the device and allocate assets on a shift-by-shift basis. What's more, the cabinet uses a single universal plug and can be placed wherever the retailer chooses.
To learn more about 51T Smart Charging Cabinet email us at sales@51t.co.uk today!
